Avon Launches Fully Functional Spanish Web Store

(Cork, Ireland) October 20th, 2008 — Continuing their international rollout, Avon Products Inc. has launched a Spanish version of the Avon online store. Based on the highly successful Avon.com ecommerce platform, the new store gives its electronic sales representatives an advantage over the competition with access to a further 34 million customer’s in the US whose primary language is Spanish.

This eagerly awaited release extends the DSI built platform to provide full multi-lingual support. Shop.Avon.com features a Spanish/English toggle button on top of the landing page that enables visitors to switch between English and Spanish pages. The release also updated eCommerce navigation tools and ensures all changes conform to Avon’s overall corporate look. The Spanish version of the site strengthens Avon’s strategy of building its base of electronic representatives. Following the launch of representative branded sites in 2006, ‘e-reps’ now have an online store for their Spanish-speaking customers giving them the ability to grow with a huge online population.

The new store is yet another way Avon uses the web to improve its relationship with its customers, with its representatives, and between the representatives and their customers. As development partner with Avon Products, DSI work with Avon on these B2B2C strategies and continue to work with them on their international rollout.

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