Avon’s Youth Brand MeetMark.com Goes Live on DSI Built Platform

(Cork, Ireland) January 29, 2007 — DeCare Systems Ireland (DSI), a leading provider of software development and Internet solutions, announced today the launch of Avon’s new online store for their youth brand, MeetMark.com.

The MeetMark.com shopping site is one of many global ebusiness applications developed by the Cork based company for Avon Products Inc. Based on the extensible Avon.com eCommerce platform, the MeetMark.com shopping site is part of Avon’s direct-selling beauty business, focusing on the fast-growing market for young women.

Incorporating it’s own Mark brand, the online store adopts many of the features available from the core Avon.com platform. These features include: catalogue and promotion management, cross selling and up-selling, sophisticated back office reporting, representative locator and integration with existing analytics, site search and email marketing applications.

This marks another significant rollout of the DSI custom built eCommerce engine. Avon changed the application’s look and feel and selected functionality from a list of available features to brand it as a distinct Mark store. This flexible platform has been central to Avon’s global web strategy, enabling them to get multiple branded sites up and running in a matter of months to gain a quick online foothold in global markets.

DSI are responsible for all Avon.com eCommerce related developments and have been instrumental in making the Avon.com site the #1 apparel/beauty site on the Internet. The DSI built application continues to be one of the best performing eCommerce engines on the market today - Avon’s response and accessibility time was key to achieving an overall ranking of ninth in Gomez’s recent 'Top 50 Performance Index'.

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