| Query
Type |
Qwiser
Approach |
Store
Benefits |
| All queries |
Accurate results based on conceptual and
linguistic analyses of each query. |
Shoppers immediately locate what they want
and stay in the store. The stage for a purchase
is set. |
| General queries such as pants, computer,
dishes, etc. |
General queries lead to tens, even hundreds
of results; Qwiser's unique refining process
dynamically generates relevant categories,
which organize the results according to groups.
Each category is presented along with a relevant
photograph. Each of the shopper's selections
is statistically analyzed and lead to a new
set of ranked results tailored to the choices
the shopper has made.How? Read more. |
Tames unwieldy results by focusing only
on the truly relevant. Shoppers stay with
the search until they locate their desired
product.(Research shows that shoppers lose
patience and abandon search after 1 or 2 results
pages.) |
| Queries that use synonyms, phrasing variants,
idioms, slang |
Qwiser's broad understanding of language,
commercial, and retail concepts enables accurate
retrieval of results no matter how the query
is phrased. Other synonyms (such as new terms
that arise in different commerce spheres)
can be easily added to Qwiser's knowledge
base.How? Read more. |
Shoppers always find the items they want
no matter how they phrase their queries. |
| Queries for items or brands the store does
not carry |
Qwiser responds to shoppers who ask for
a brand the site does not carry - as an example,
Casio - by presenting alternate, comparable
brands. |
A '0 results' situation is transformed into
a sales opportunity. |
| Holiday, theme, and occasion searches |
Qwiser enables shoppers to search for categories
holding special groups of items created for
special occasions, promotions, etc.; shoppers
can use broad terms (e.g., Halloween, prom,
Hip Hop) and locate all relevant items. |
Shoppers find all relevant categories and
items using a single query. Stores promote
the items their customers want to see. |
| Complex queries in natural (ordinary) language |
Qwiser responds accurately to multi-word,
complex queries that are phrased using everyday
idiom. |
Shoppers are free to phrase queries in ways
that best express what they want; all lead
to the desired results. |
| Equivalence of search and browseresults |
Searching for a specific product or using
the store's browsing tree to locate it will
both lead to the identical results. All relevant
products in the store are covered by both
retrieval methods. |
100% coverage of all store products no matter
how shoppers access them; no items are hidden
- shoppers see all relevant stock. |
| Queries with misspellings and typos |
Typos and misspellings are common; Qwiser
corrects them immediately at the start of
the shopper's search process so that it proceeds
unhampered. |
Shoppers immediately proceed with their
searches to find what they want. |
