A stylish, accessible award-winning site to showcase a unique new brand of dental health insurance

Securian Dental combines the strengths and resources of two industry leaders - Securian Life (www.securian.com) and DeCare Dental Health International, LLC (www.decare.com).

The website created by DSI to showcase the products and services of this innovative new brand was designed to combine stylish and professional brochure-ware, downloadable forms, and "webblication" enhancements (e.g. on-line Broker Rate Calculator, and secure high-level administration via Administrator Sign In).

Usability and brand integrity are key features of the user experience of the site, which combines innovative dynamic navigation with strict adherence to W3C's Accessibility guidelines (for visually and motor skills impaired users), and which now has thousands of visitors each month - accessing information, downloading forms, etc.

The Securian Dental Web site won the bronze award for PIMA's (The Professional Insurance Marketing Association) 2004 Marketing Methods Competition for the e-commerce website category.

PIMA's Marketing Methods Competition is an annual contest designed to highlight the best work in the insurance marketing industry and dedicated to recognizing the high standard of excellence in marketing materials developed by PIMA member firms.